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For independent properties

Turn your website into a direct booking channel

Your own website should give guests what they need to book with you. I build the parts that make that happen, from bringing your platform reviews onto the site to a complete direct-booking system connected to RoomCloud.

Talk to David

Start with a free audit of your current setup.

Preelook, a 12-unit aparthotel, runs on Shaped Booking, built around RoomCloud. In four months, over €25.000 went through the website, with €5.000 in estimated OTA commission avoided.

Who is this for

Stop losing direct guests to OTAs

Built for independent properties that want more from their direct booking website. Start by bringing your strongest platform reviews onto the site, or build the full direct-booking system around RoomCloud.

Common symptoms

Does this sound like you?

  • My site looks fine, but next to Booking.com’s checkout it feels like a brochure.

  • RoomCloud keeps my calendars in sync, but my own site still barely takes a direct booking.

  • Taking a deposit or a card means manual emails, payment links, and chasing people.

  • My best reviews are on OTAs, and guests cannot see them on my own website.

  • I’m handing 18 to 25% to the OTAs on stays I could have taken myself.

  • My “Book now” button just sends people straight to an OTA.

Working proof

Shaped Booking system in production

Preelook Apartments runs on Shaped Booking, a direct-booking ecosystem built around RoomCloud, with its own operator dashboard, payments, channel sync, and guest follow-through.

Preelook Apartments

Rijeka, Croatia · 12-unit aparthotel

A direct-booking ecosystem with its own operator dashboard, integrated with RoomCloud.

In 4 months

over €25,000
processed through the direct-booking website
€5,000
estimated OTA commission avoided at about 20%
Preelook Apartments direct-booking website shown across desktop and mobile devices
  • A live operator dashboard for revenue, bookings and pricing
  • Reviews from Booking.com, Google, Expedia and others
  • A branded landing page for your Google search traffic
  • Stripe payments with cards, Apple Pay, Google Pay and more
  • RoomCloud channel sync, no double bookings
  • Branded confirmation emails, sent automatically

Operator dashboard

The whole operation on one screen

Live revenue, pending charges from upcoming stays, bookings and reviews in one view, with pricing and discounts you control yourself. The command center a booking website alone never gives you.

Guest checkout

Books like the big platforms, on your terms

Guests book and pay in a few taps, the same experience they expect from Booking.com. Cards are authorized at booking, charged according to your booking terms, and a branded confirmation email lands automatically.

Platform reviews

Display your best reviews where guests decide

Your best reviews are spread across Booking.com, Google, Expedia and others. I bring them together on your own website, so guests can read them without leaving your site to look elsewhere.

Direct-booking process

How the full system is built

01

Free booking audit

I map your full guest journey—website, booking path, mobile experience, and where guests drop off or get pushed to OTAs.

You get a clear breakdown of issues, their impact, and what fixing them changes: better conversion, fewer commission-heavy bookings, less manual work. This audit becomes the blueprint for a direct channel that works.

02

Design & build

Your website becomes a direct booking channel. We design a fast, mobile-first site where booking feels obvious: clear navigation, descriptive rooms, frictionless checkout.

Then we build the infrastructure around it: real-time availability synced through your RoomCloud channel manager, direct booking flow, secure payments. One cohesive system—guests book confidently, you operate without double bookings or constant back-and-forth.

03

Test everything

Before guests touch anything, we test real scenarios: date ranges, overbooking attempts, device sizes, edge cases, failed payments.

We verify availability and pricing sync correctly through RoomCloud across every channel you sell on. The goal of testing is to catch issues before they cost you bookings or damage trust during peak demand. When we launch, you're only watching it work.

04

Support & growth

Launch isn't the finish line. You get documentation, team training, and 30 days of support to handle questions, fix edge cases, and refine based on real behavior.

Once stable, focus shifts to growth readiness: clear pricing, consistent availability, payments that scale. As traffic increases through ads or referrals, the system handles it reliably and lets you effectively operate the direct channel.

What I build

Solutions

01 - Platform reviews

This is for you if your strongest reviews live on the platforms, but not on your own website.

Request platform reviews

30-day money-back guarantee

From

€249

First year included. €99/year afterwards.

What's included:

Installed on your existing compatible website

Reviews from Booking.com, Google, Expedia and others

Styled to match your website

Responsive on desktop and mobile

Reviews filterable by platform

Review-score strips for your header or booking area

02 - Direct booking integration

This is for you if you want to keep your current website and turn it into a direct booking channel.

Talk to David

From

€1.675

What's included:

Installed on your WordPress site

Operator dashboard access

Keep your hosting provider

Synced with RoomCloud

Seamless direct booking flow

Online payments with Stripe

Automated confirmation emails

Reviews from Booking.com, Google, Expedia and others

03 - Shaped Booking system

This is for you if you want a professional hospitality website, optimized to become a reliable direct booking channel.

Talk to David

From

€3.475

What's included:

Professional hospitality website

Operator dashboard access

Synced with RoomCloud

Reviews from Booking.com, Google, Expedia and others

Automated confirmation emails

Seamless direct booking flow

Online payments with Stripe

Analytics for guest behaviour

01 - Platform reviews

This is for you if your strongest reviews live on the platforms, but not on your own website.

Request platform reviews

30-day money-back guarantee

From

€249

First year included. €99/year afterwards.

What's included:

Installed on your existing compatible website

Reviews from Booking.com, Google, Expedia and others

Styled to match your website

Responsive on desktop and mobile

Reviews filterable by platform

Review-score strips for your header or booking area

02 - Direct booking integration

This is for you if you want to keep your current website and turn it into a direct booking channel.

Talk to David

Starting from

€1.675

What's included:

Installed on your WordPress site

Operator dashboard access

Keep your hosting provider

Synced with RoomCloud

Seamless direct booking flow

Online payments with Stripe

Automated confirmation emails

Reviews from Booking.com, Google, Expedia and others

03 - Shaped Booking system

This is for you if you want a professional hospitality website, optimized to become a reliable direct booking channel.

Talk to David

Starting from

€3.475

What's included:

Professional hospitality website

Operator dashboard access

Real-time availability sync

Reviews from Booking.com, Google, Expedia and others

Automated confirmation emails

Seamless direct booking flow

Online payments with Stripe

Analytics for guest behaviour

Testimonial

Client words

Guests can book directly through the website, and the whole thing feels smooth. Their card gets authorized first and then charged 7 days before arrival, so the terms are clear and there’s no refund drama. The site also looks professional, and I can keep an eye on performance from the dashboard.

Dragan Božić
Preelook Apartments

Frequently asked questions

01 What's the first step?

For platform reviews, send me your website and I’ll confirm whether it is compatible. For a larger direct-booking project, the first step is a free audit of your current setup: a short video walking through your booking flow with 3–5 specific findings. If it makes sense to work together after that, we talk. If not, you keep the audit.

02 Can you add platform reviews to my current website?

Yes. The review display is installed on your existing compatible website without replacing your booking engine, hosting, or the rest of your setup. The €249 price includes setup, installation, visual matching, and the first year of review syncing and updates. After that, it is €99/year. Redesigns and unrelated website changes are scoped separately.

03 Do I need to leave Booking.com or Expedia?

No — and you shouldn't. OTAs are good at one thing: visibility. The problem isn't that you're on Booking.com; it's that you have no alternative when guests want to book direct. This system gives you that alternative. OTAs stay your discovery engine. Your website becomes where you capture margin.

04 Will this cause double bookings or break my OTA setup?

No. Availability syncs through RoomCloud — when someone books direct, your OTA calendars update instantly, and vice versa. One calendar, all channels. No manual juggling, no overbookings. This is the same infrastructure larger hotels use; you just haven't had access to it packaged this way.

05 Why work with a hospitality specialist instead of a general web agency?

General agencies build websites. We build booking systems. Most web developers don't understand channel managers, payment flows, rate parity, or why your “Book Now” button leaking to Booking.com is costing you thousands. They'll give you a pretty site that doesn't convert — because they've never operated in hospitality.

We've built and integrated the full stack: booking engine, payment processing, channel sync, review aggregation. One system, built by someone who understands why each piece matters.

06 What if I already have a website?

Most property websites are brochures with a contact form. If guests can't book and pay directly — or if your “Book Now” sends them to an OTA — your site is actively losing you money.

If you already have functional direct booking, reliable payments, and channel sync that works, you probably don't need me. But if any of those pieces are missing or broken, your website is a liability dressed up as an asset.

07 Is this system alone enough to reduce OTA dependency?

It's the foundation — not the whole picture. This system gives you control and conversion: a direct channel that actually works. But shifting booking share requires demand flowing into that channel — branded search, repeat guests, SEO, and often a simple paid search layer.

Think of it this way: without the system, traffic has nowhere to convert. With the system, every marketing euro you spend has a place to land.

08 How do payments work, and is it safe?

Payments are processed through Stripe, a widely used payment provider trusted by hotels and businesses worldwide. You can choose a setup that fits your operation — most smaller properties use deposit payments, while others charge the full amount upfront.

Guests get a clear, professional checkout, and you get reliable payment records without handling card data yourself. If a booking is cancelled or modified, the payment logic follows your policy — not a platform's rules.

09 How much can I realistically save on OTA commissions?

It depends on your ADR, occupancy, and current OTA share — which is why I don't throw out generic numbers. What I can tell you: every direct booking you capture is margin you keep instead of paying 18–25% to a platform. Even shifting a fraction of bookings improves your bottom line because you're not splitting revenue.

The booking audit gives you a grounded estimate based on your actual setup.

10 What happens after launch — updates, changes, ownership?

You own everything. Full documentation, system handover, and 30 days of dedicated support to handle edge cases and refinements.

After that, monthly hosting covers backups, updates, security, and basic maintenance — the things that keep the system running reliably. Larger changes (new room types, redesigns, marketing or ads setup) are scoped separately so you're never surprised by a bill.

11 I already use RoomCloud. How does this work with it?

Perfectly, that’s what it’s built for. RoomCloud stays your channel manager. I build the direct-booking website and checkout around it and connect the two, so when a guest books direct, RoomCloud pushes it to your OTAs and pulls availability back. Nothing clashes. You keep the tool you already run, you just finally get a direct channel that converts. If you use the RoomCloud booking engine today, we can keep it or replace it with a checkout built to convert. Your call.